From Sandwiches to Sandals, Bernie's Brand Builds

Good Thursday morning Friends,

Look out Donald Trump, there's another player in the field whose brand is on the rise, and it's happening almost inadvertently through a handful of media gaffes.

The other night, while doing a live broadcast from its working restaurant studio in New Hampshire, MSNBC anchor Chris Hayes inadvertently referred to landslide winner Bernie Sanders as Bernie "Sandwiches."

This new tag on the up and coming media darling went absolutely viral. You may have already heard the story, Just about anywhere you now look on the web, you're going to see some kind of image of Bernie and a sandwich, or even as a sandwich.

I'll take pastrami and chopped liver on rye with a schmear.

FOX's Megyn Kelly, not one to be easily outdone, let slip another good one when she called the Vermont senator Bernie Sandals. That one has led to another round of interesting web images.

Sorry, I always have shoes on my mind.

Then, to put the cherry on this giant ice cream sundae of a gift, Chelsea Clinton called Bernie "President Sanders" at a rally for her mother--the very definition of a Freudian slip.

Bernie's got to think someone's really looking out for him.

All of his recent fortunes are a huge boost toward building a product that few in the beleaguered middle class can resist.

We're watching the creation of a beloved, wise, and a tad curmudgeonly uncle who's been talking about the same stuff for years. Now the time may finally be right to give his ideas a try.

After years of relentless pounding with little to show for it, Sanders has finally found a large enough audience for his politics to make a difference.

His strongest support, not surprisingly, comes from a generation, now coming of age, who grew up knowing the polar opposite of his mostly pedestrian democratic ideas; whose relative revolutionary feel is, perhaps a bit dangerously, appealing.

I remember how much I wanted to change the world when I was that hopeful age, and I have news for Hillary. It's not too late to give up those goals.

There won't be any spinning this one, Hill. Better come up with something new.

I'm excited to see measurable success for the candidate who represents genuine change, not simply a tweaking of the status quo.

I'm also excited that Bernie is the oldest candidate in the entire field. As a fellow Baby Boomer, I'm energized and invigorated by his ideas. Thanks, Uncle Bernie.

If you're not familiar with Bernie Sanders yet, knowing the power of the media as I do, I guarantee you will be. He'll be the next household word.

Don't think it'll happen? I have two words for you: Barack Obama.